Influencer · Celebrity · Content · Culture

Followers See,
Believers Act.

Influencer marketing creates visibility. Influencer culture creates movements. We choose the latter.

Baskin-RobbinsLenskartMuftiLottoNykaaTiraone8SnitchFastrackThe Bear HouseTVSBaskin-RobbinsLenskartMuftiLottoNykaaTiraone8SnitchFastrackThe Bear HouseTVS

Who We Are

We are a culture-driven marketing agency helping brands become impossible to ignore. We build campaigns that shape conversations, influence culture, and drive measurable growth.

We don't just market brands. We make them matter.

500+
Creators
100+
Campaigns executed
100M+
Impressions

What We Do

A 360° offering built for brands that want to lead the conversation, not follow it.

Influencer Marketing

Creator partnerships matched to your brand DNA.

Celebrity Collaborations

A-list talent that moves culture and conversion.

Brand Strategy

Positioning, narrative and identity systems.

Social Media Marketing

Always-on content engines built to scale.

Content Production

Scroll-stopping films, stills and reels.

Meme Marketing

Internet-native creative that travels.

Performance Campaigns

Creative engineered for ROI, not vanity.

Digital Brand Building

Long-form equity built across every surface.

PR & Community

Reputation and community that compounds.

Our Work

Campaigns built on insight, delivered by the right creators, measured on what actually moved.

Baskin-Robbins

Reframing an ice-cream brand as an everyday indulgence

15+
Creators
7.5M+
Reach
6.25%
Eng. rate

Mufti

Authenticity-led fashion storytelling with real wardrobes

20+
Creators
5M+
Reach
4.26%
Eng. rate

Lotto

Building awareness for a heritage sportswear relaunch

10+
Creators
2M+
Reach
7.35%
Eng. rate

Lenskart

Tailored creator campaigns across styles and cities

10+
Creators
2M+
Reach
5.69%
Eng. rate

one8

A global launch moment carried by culture-first creators

10+
Creators
1M+
Reach
3.77%
Eng. rate

Did you know?

90%

of consumers trust creator recommendations over brand ads

11x

higher ROI than traditional digital display

60%

of Gen Z discover new brands through creators first

$24B+

global influencer marketing spend

Nano and micro creators consistently outperform on engagement, and video content from creators builds brand trust up to 49% faster than traditional advertising.

Why Brands Choose Us

Strategy-led

Every campaign starts with a sharp cultural insight, not a creator list.

Talent management

A 500+ creator network we know personally, not just by rate card.

Seamless execution

Briefing to go-live handled end to end, on time and on brand.

Results that matter

Reach, engagement and conversion reported without the vanity spin.

The Team

Rohan Kapadia

Founder

Omkar Mutalik

Lead — BD & Client Servicing

Radhika Dara

Jr. Manager — Client Servicing

Agency partners

AdfactorsPR PunditStanley CommunicationsVoxxy MediaTandemMonke

Let's make your brand matter.

Tell us about your brand, your goals, and the audience you want to move. We'll bring the strategy, creators and creative.